2023SS CONCEPT:

“MUSIC”

The boundaries between music and shoes mixed together.
“Shoes that can feel music”
ChapterⅢ / Co-Creation with “JAZZY SPORT”

CONCEPT

Beyond all “boundaries”.

ABOUT PATRICK DOUBLE SLASH

WHAT IF “PATRICK” WAS BORN AS A STREET FASHION BRAND 125 YEARS AGO?“PATRICK DOUBLE SLASH” IS A NEW BRAND THAT IS ASSUMINGLY DESIGNED AS A SPORTS-STREET BRAND GIVEN BIRTH IN POUZAUGES, WHERE “PATRICK” HAS ITS ORIGIN.

SEASONALLY COLLECTIONS HAVE 2 THEMES.IN SS, WE FOCUS ON SPORTS BELOVED IN FRANCE.IN AW, FRENCH OUTDOOR LIFE WILL BE SHOWCASED THROUGH WINTER SPORTS.

WE PICKED UBIQUITOUS SPORTS ITEMS WE DIDN’T PAY MUCH ATTENTION AS FASHIONABLE GEARS SO FAR, AND SPOTLIGHT THEM AS UNIQUE FEATURES OF “PATRICK”.

ABOUT ICON:

THE LOGO THAT HAS BEEN MODIFIED REPEATEDLY IN ITS HISTORY, MEETS THE DOUBLE-SLASH ICON THAT WE HAVE LOVED FOR A LONG TIME.WE MULTIPLY THESE TWO AND CONNECT THE PAST AND FUTURE.THE DOUBLE-SLASH ICON STORMS THE STREET AND LEAVE A STRONG IMPACT.